Level: Beginner
Course Duration: 2 Months
Class Days: Saturday/Sunday
Class Timings: Will Announce Before Starting Session
Fee: PKR 15,000

*Discount Available for Qualifiers.

Course Outline

  • Introduction to the SEO.
  • How A Search Engine & Its Algorithm Work?
  • Introduction to Keywords
  • Keywords Research (Relevancy, Searches, Competition)
  • Long Tail Keywords Vs Short Tail Keywords
  • Understanding of On page SEO & Off page SEO
  • Difference Between White Hat, Gray Hat and Black Hat SEO.
  • Keyword Clustering or Grouping of closely related keywords
  • Keyword Cannibalization


On-Page SEO Optimization

  • SEO Friendly Website Structuring
  • Keywords Vs Pages Allocation
  • Meta Title & Description Writing
  • Setting up H1 and Sub Heading tags
  • Content Optimization
  • Image Alt Tags Optimization
  • Internal Linking Structure


Technical SEO

  • Meta Robots (admin pages/ backend pages, private pages, duplicate pages, search pages, dynamic URLs)
  • Canonical Tags
  • Pagination vs Autoload
  • Redirects (301, 302, 404)
  • txt & Sitemap.xml Generation
  • SEO related Schema Setups
  • Clean Indexation
  • WordPress SEO


Off-Page SEO

  • What are Backlinks?
  • Types of Backlinks
  • Quantity, Quality & Relevance
  • Do follow VS No follow
  • Link Building Rules
  • Backlinks Profile Management
  • PR vs Natural Link Building
  • Competitors Analysis
  • Anchor Text Distribution
  • Pages Link Distribution
  • DA, PA, Link Juice
  • Types of Backlinks
  • Search Engine Submissions
  • Top Local Business Listings
  • Top Directory Submissions
  • Top Article Directories
  • Niche Relevant Blog Comments
  • Niche Relevant Forum Posts
  • Top Microblogging sites
  • Top Q & A Websites
  • Top Infographics & Slide share websites
  • Content Marketing
  • Social Profiles (Profile Link Building)
  • Top Video sharing websites
  • Social Media (Social Signals)
  • Web 2.0 /Blogging
  • One-tier Backlinks Vs Two-tier Backlinks
  • Types of Backlinks to AVOID
  • Private Blog Network’s

Enroll now to get access to our scholarships and limited-time discounts! Don’t miss out on this opportunity to learn more about this exciting field.

Enrollment Form


    Elevate Your Online Presence: Unlock the Power of SEO!

    Learn the essential SEO concepts and techniques in Pakistan with our trainers to master the art of Search Engine Optimization and Get SEO certification.

    What is SEO?

    SEO involves enhancing the visibility and relevance of a website or webpage to attract organic traffic from search engines. It aims to optimize the website’s content and structure to increase the quantity and quality of visitors who find the site through unpaid search results. This includes optimizing for searches such as images, videos, academic information, news, and specialized industry searches.

    Several factors are crucial in determining a website’s ranking on search engine results pages (SERPs). These factors include:

    1. Keywords: Strategic keyword usage boosts search engine visibility and rankings. Effective incorporation of targeted keywords in content, titles, and meta descriptions enhances SERP performance.
    2. Content Quality: High-quality and relevant content is vital to SEO performance. Search engines prioritize websites that offer valuable, engaging content, boosting visibility and attracting organic traffic.
    3. Backlinks: Backlinks from reputable websites act as endorsements, signaling credibility and authority to search engines. Quality backlinks positively impact search engine rankings, enhancing a website’s credibility.
    4. Site Speed: Fast website loading speeds are vital for user experience and SEO. Optimizing performance and reducing page load times improves SEO rankings and attracts more organic traffic.


    Considering and effectively addressing these factors can help improve a website’s visibility and rankings on search engine results pages.

    Why do you need to enroll in this SEO course?

    This Online SEO course by LearnersEdge, will teach you how to optimize the website content for the top search engine rankings. You’ll learn the theory underneath search results from Google and other search engine algorithms, as well as practical, real-life skills for a career in digital marketing or online content development, such as on-page and off-page optimization, optimizing for local and international audiences, conducting website audits, and aligning SEO with overall business strategies. And all these learning and training sessions will be provided by Professional SEO Experts & Trainers with years of experience in Search Engine Optimization in Pakistan, the USA, the UK, Canada, UAE, and International markets.

    Who can join this training course?

    • Digital Marketers or Learners
    • Content Creators & Marketers
    • Freelancers or Work from home lovers
    • Website & Startup owners or Entrepreneurs
    • Young Graduates or Passive income seekers.
    • Anyone who is looking to skill up or switch careers

    How is Search Engine optimization Beneficial for a Website:

    A website or business can rank better in search engine ranking pages thanks to search engine optimization. SEO enables them to reach a larger audience, who are naturally curious and always looking for solutions by searching relevant keywords or services in Google, Bing, or other search portals. The development of technology made this simpler, and Google is now the search engine of choice for billions of people worldwide. Understanding how Google ranks websites and how it functions can help you achieve this. Understanding one of the most crucial abilities in digital marketing requires taking this SEO course. Businesses may practically expect millions of visitors and many prospects for leads and sales if they can figure out how to rank their websites on Google.

    How you can earn after completing SEO Course & Training:

    By Learning SEO Courses & Practical Training, you can


    • Get a job in any reputable company.
    • Start your own consultancy business.
    • Start a Freelance career with Fiverr, Upwork, etc.
    • Optimize your own eCommerce store for better organic traffic.
    • Start your blog and earn from AdSense or Affiliate.
    • Optimize your products on Amazon, eBay, and Daraz Store for better visibility.
    • Optimize your YouTube channel’s video titles to earn more.

    SEO Salaries in Pakistan:

    Salary ranges for SEO professionals in Pakistan are


    • For 0-1 Years Experience: PKR 35K-50K
    • For 2-3 Years Experience: PKR 51K-90K
    • For 4-6 Years Experience: PKR 100K-150K
    • For 7+ Years Experience: PKR 180K-250K

    Why Choose LearnersEdge For SEO Certification?

    When it comes to choosing LearnersEdge for SEO certification, there are compelling reasons that set us apart as the premier SEO institute in Pakistan:


    • Experienced Trainers: Benefit from the expertise of our professional trainers, who have a proven track record in implementing SEO strategies successfully. 
    • Hands-on Learning: Our approach focuses on practical implementation, allowing you to gain firsthand experience by working on SEO projects.
    • Affordable Pricing: We understand the importance of accessibility, and our SEO certification program is offered at minimal charges. You can acquire industry-standard SEO training without straining your budget.
    • Career-Focused Training: Our SEO courses are designed to provide you with the skills and information you need for a successful career in Pakistan. 

    By choosing LearnersEdge, you can receive comprehensive SEO training, learn from experienced professionals, gain practical experience, and establish the way for a successful career in the field of SEO.