GOOGLE ADS/PPC Certification

Google WebP

Level: Beginner
Course Duration: 2 Month
Class Days: Saturday/Sunday
Class Timings: Will Announce Before Starting Session
Fee: PKR 15,000

*Discount Available for Qualifiers.

Course Outline For Google Search Ads/PPC Course

  • PPC (Pay Per Click) marketing
  • Overview of AdWords and Microsoft AdCenter
  • Understanding AdWords
  • Learning Account Structure
  • Campaigns, Ad groups, keywords, ads, etc.
  • Understanding AdWords algorithm
  • Creating search campaigns
  • Understanding bidding structure
  • Advanced level bidding strategies
  • Enhanced CPC
  • CPA (Cost per action)
  • Advanced details about bidding strategies
  • Understanding keywords
  • Using keyword planner
  • Finding relevant keywords
  • Types of keyword matches
  • Adding keywords in ad groups
  • Creating ads
  • Understanding ad metrics
  • Display and destination URL
  • How to write a compelling ad copy and headline
  • Best and worst ad examples
  • Tracking performance of ads using conversions
  • What is a conversion?
  • What is conversion tracking?
  • How to setup conversion tracking
  • Adding tracking code on the destination website
  • Checking stats of conversions
  • How to keep track of goals


  • What is display advertising?
  • Types of display advertising
  • Display advertising
  • Banner ads
  • Rich media ads
  • Pop-up ads
  • Contextual advertising
  • In text ads
  • Image ads
  • In video ads
  • In page ads
  • Creating an effective banner ad
  • Components of a successful ad
  • Where to run banner ads

Enroll now to get access to our scholarships and limited-time discounts! Don’t miss out on this opportunity to learn more about this exciting field.

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    What is Google Ads/PPC?

    It’s an online marketing technique where marketers pay for their Google ads/PPC to get paid traffic from search engines or paid marketing purchasing paid clicks (PPC) to your website. Search engine marketing (SEM) is one of the most common and technologically advanced forms of Google Ads/PPC. It enables you to place bids for advertisements in sponsored links on a search engine when someone uses a term associated with their product or service.

    Why Should You Learn Adwords PPC?

    Free traffic is certainly advantageous, but you know what’s even better? To consistently receive a certain volume of targeted traffic. If you know that it takes 300 visits to generate one sale, all you need to do is turn off Adwords PPC to attract 3,000 visitors and generate ten sales per day. With Adwords, you have the license to make daily, on-demand sales. The largest publisher in the world, Google, regularly updates its systems and algorithms.
    Join us and become the master of Google Ad/PPC in Pakistan!

    Who Should Take This Digital Marketing course?

    • Marketers, both new and experienced
    • Brand Promoters
    • Marketing Directors
    • Entrepreneurs and business owners
    • Freelancers
    • SEO and SEM experts
    • Graduates

    Course for everybody!

    Learn how to design effective campaigns using the Google Adwords PPC course to target the most relevant consumers and expand your business. As people are looking on search engines, you will receive tailored traffic on your niche’s keywords. With our Google Ads PPC course, you can work as a freelancer and collaborate with international clients. You could also learn the fundamentals of Google Ads PPC and more sophisticated tactics to outperform your competition. This Google Adwords PPC training in Pakistan will cover all you need to know, from the basics to advanced topics, including keyword research, PPC mastery, and more.