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Google Ads Training

Learn how to create, optimize, and scale profitable Search, Display, Video, and Shopping campaigns from industry experts. Master high-intent bidding and data-driven ROI growth.

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ABOUT THIS COURSE

Master Google Search & Performance Ads

Google Ads is the single most effective channel to capture high-intent buyers who are actively searching for your products and services. In this course, you won’t just learn theory; you will build live search campaigns, master keyword bidding algorithms, reduce wasted spend, and scale campaigns profitably.

What You Will Achieve:

  • Setup live Search & Display Ads
  • Reduce Cost-Per-Click (CPC)
  • Run YouTube Video Ad Campaigns
  • Master Keyword Bidding & Match Types
  • Setup GA4 & Conversion Tracking
  • Build Shopping & Performance Max (PMax)
LEARNERS EDGE ADVANTAGE

Why Choose Our Google Ads Training?

We provide practical skills engineered for immediate career and business growth.

Industry-Driven
Curriculum

Updated with the latest Google AI bidding algorithms, Performance Max assets, and GA4 integration.

100% Practical
Learning

Work directly inside real Google Ads accounts with practical budgets, extensions, and keyword planning.

Expert
Mentorship

Direct mentorship from certified Google Ads strategists managing over 6-figure monthly ad spends.

Recognized
Certification

Earn an official Learners Edge certificate plus guidance to clear Google Search & Display Partner exams.

Detailed Course Outline

Comprehensive step-by-step curriculum designed to take you from beginner to professional specialist.

01 Module 1: Fundamentals of Google Search Advertising & Account Setup

Topics Covered:

  • Introduction to PPC (Pay-Per-Click) model and Google Auction Engine.
  • Understanding Google Ads Account Structure (Campaigns, Ad Groups, Keywords, Ads).
  • Setting up your Google Ads Manager account properly without errors.
  • Understanding Quality Score mechanics (Ad Relevance, Expected CTR, Landing Page Experience).

Topics Covered:

  • Mastering Google Keyword Planner for high-intent buyer keywords.
  • Deep dive into Match Types: Exact Match, Phrase Match, and Broad Match.
  • Building negative keyword lists to prevent non-converting traffic and save budget.
  • Search Query Reports analysis & isolating high-performing terms.

Topics Covered:

  • Writing Responsive Search Ads (RSAs) that score “Excellent” Quality Rating.
  • Utilizing Ad Assets (Extensions): Sitelinks, Callouts, Structured Snippets, and Call Assets.
  • Direct-response copywriting for higher Click-Through Rates (CTR).

  • A/B split testing ad headlines and descriptions.

Topics Covered:

  • Targeting visual audiences on the Google Display Network (GDN).
  • Setting up skippable & non-skippable YouTube Video Ad campaigns.
  • E-commerce Google Shopping feeds and automated Performance Max (PMax) setup.

  • Audience Signals and Custom Intent targeting.

Topics Covered:

  • Setting up Conversion Tracking using Google Tag Manager (GTM).
  • Connecting Google Analytics 4 (GA4) with Google Ads.
  • Manual vs Automated Bidding Strategies (Target CPA, Target ROAS, Maximize Conversions).

  • Landing Page optimization for maximum conversions.

Topics Covered:

  • Impression Share analysis and budget scaling techniques.
  • Creating custom performance dashboards in Looker Studio.
  • How to pitch Google Ads services to freelance clients & agencies.

  • Live final capstone campaign audit project.

Student Reviews & Success Stories

Read what our graduates say about their training experience and real-world results.

“Learners Edge se Google Ads seekhne ke baad maine apne store ki sales 3x kar li hain. Practical knowledge aur live campaign optimization ne sabse zyada help ki!”

Hammad Hassan

E-Commerce Brand Owner

“Is course ne mujhe freelance client projects confidently handle karne ka confidence diya. Quality Score aur Smart Bidding ke modules outstanding the.”

Ayesha Khan

Freelance Digital Marketer

“Pehle main ads par paise waste kar raha tha bina results ke. Conversion tracking aur negative keywords placement se mera cost-per-lead 40% kam ho gaya.”

Saad Rizwan

Local Service Business Owner

START YOUR JOURNEY TODAY

Your future deserves an edge.

Enroll in the Google Ads Training course and acquire the exact skills needed to drive measurable digital growth.

Apply for Admission Now